Apple is planning to cut production of the Vision Pro after weaker-than-expected demand. This is according to a new report from Apple analyst Ming-chi Kuo. Kuo notes that the company is already forecasting lower demand than expected despite the headset not having been released outside the US. According to Kuo, the “market consensus” had dropped the number of Vision Pro sales from 700,000-800,000 to 400,000-450,000 in 2024. Reports suggested that some early buyers were returning their headsets to Apple with some complaining of headaches and motion sickness. Reasons for the decline remain unclear, but some have pointed to a lack of key applications and complaints about pricing and comfort. Despite its initial success and contributions to discussions on augmented and virtual reality, concerns persist.
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